Look them in the eye when
you talk. Eye contact represents a straight line to “persuasive” and
“believable.” Be pointed. Follow FDR’s advice: “Be sincere, be brief, be
seated.” “Short” means “more memorable,” “more repeatable.” Stress the
benefit[s] of choosing your course of action – benefits that are specific,
vivid and obtainable.
Assuming you do all this
right you will have learned to think like senior management, to identify with
senior management. Translation: organically, the next step is to JOIN senior
management, isn’t that right?
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